About the brand
BRAYE is a Korean color-cosmetics brand launched in 2024 with Lipsleek, a sliding-case lip and cheek color made to be carried and worn like an accessory. Bold color, compact formats and metallic design run through everything it makes.
The range covers lip colors, tints, a lip shine and a balm, plus a cushion and a color corrector for the face. The mini formats have been a retail favorite: BRAYE has run two collaborations with 7-Eleven Japan, and minis were all six of its top sellers at the Olive Young store in Pasadena (unit sales, May 29 to June 30, 2026).
BRAYE is sold in more than 50 countries, including 400+ stores across Japan. Colors, specs and packaging can be co-developed by mutual agreement, based on order volume and MOQ.
Parallel37 represents the brand for overseas distribution. The price list and lookbook are shared after a short review.
Products
LIPSLEEK
Semi-wet lip color · 2.3 g
Braye’s signature 2-in-1: a melting-butter lip balm and cream blush in a sliding metal case that doubles as an accessory. Tap it on with a fingertip and build the color you want, on lips or cheeks. The brand describes it as vegan and free of parabens, silicones and mineral oil, with hyaluronic acid and apple seed oil.
LIPSLEEK BLUR
Semi-wet lip color · 3.2 g
The semi-matte take on Lipsleek: a silky, velvety blur finish with deeper pigment, in the same sliding case and ten shades, for lips and cheeks. The brand lists 1% shea butter. Its tagline: Cool Women Never Die.
SCENTED BALM
Lip balm · 3 g
Scent you can carry: a soft solid balm in a slim black compact, made for touch-ups anywhere. Two fragrances to choose from, Blue Jean and White Rum.
LIPSLEEK MINI
Semi-wet lip color · 1.3 g
Lipsleek in a 1.3 g metallic mini compact with an attached ball chain, small enough to carry everywhere and bold enough to make a statement. The mini format has been the brand’s retail favorite.
THIN GLOW TINT MINI
Lip tint · 2.2 g
Thin Glow Tint in a pocket-size pen: the same slim “easy pen tint” with a water-grip shine, made for quick touch-ups on the go.
MELTING LIPSWEET
Lip shine · 1.6 g
A high-shine lip “glow stick”: one swipe for a glassy, non-sticky glaze, in ten shades from Barely to Chill Scorch. Raspberry extract and Ayurvedic kirayata herb are in the formula, which the brand describes as vegan and PEG-free.
THIN GLOW TINT
Lip tint · 3.6 g
The easy pen tint: a slim, travel-friendly pen with a water-grip formula that leaves a dewy, glassy shine. Build it from sheer to bold with extra swipes. The brand lists aloe vera, triple hyaluronic acid and panthenol, and describes the formula as vegan and cruelty-free.
THIN WATER BLUR TINT
Lip tint · 3.6 g
Water-to-blur: a cloud-light, weightless tint that settles into a soft velvet finish. A curated range of sheer shades, from soft MLBB tones to corals, such as Affection, Sincere, Classy and Adorable.
THIN GLOW TINT 2X
Lip tint
The louder one: a 3.4 g pen with 2X staining power and an ultra-thin, weightless fit, finished in a crystal-clear, glass-like shine. Shades run from soft corals to deep berries.
NANO CUSHION
Cushion · 18 g
Nano fix, mega impact: a cushion base in a mini tube with a micro puff tip, which the brand sizes at one-tenth of a standard puff, for precise placement. A water-light base that layers without shifting. 18 g, in tones such as 13N, 13P, 17N and 17P.
NANO CORRECTOR
Color corrector · 18 g
Pastel color-corrector tubes in lemon, mint, lavender, salmon and more, with the same micro puff tip for placing color exactly where you want it. 18 g.
EFFORTLESS CUSHION
Cushion · 12 g
A thin-cover cushion foundation with a semi-matte, breathable finish, sold with a refill. Three tones: 19 Ivory, 21 Vanilla and 23 Sand. Listed by the brand as SPF50+ / PA+++.
Descriptions are general product information, not efficacy or medical claims. What can be claimed for each product depends on the rules of each market. Ingredient lists and documents are supplied by the brand on request.
