We build and scale brands to dominate the corridor between Korea and the world.
Parallel37 is a brand consultancy, a cross-border trade partner, and a science-first beauty house — three disciplines, one corridor, run at speed.
Follow us on LinkedIn
01 — Consulting
Brand Consultation
We scale SME brand identity into a business narrative built to cross borders.
Explore consulting →
02 — Trade
Import / Export
One point of contact for foreign beauty brands entering Korea, and Korean brands going out.
Explore trade →
03 — Beauty
Parallel37 Beauty
Our in-house proof of work: the Marine PDRN Scalp Deepshot Ampoule Serum 50ml, built on a Skinfication thesis.
Explore beauty →
Latest insights
View all posts →
September 12, 2026
Yepoda Seongsu Pop-Up: The Precise Mise-en-Scène and Commercial Calculus of a Western Brand Claiming K-Beauty Legitimacy
September 11, 2026
Europe Catches China: Why K-Beauty Is Entering Europe Through Primark, Not Sephora
September 10, 2026
Korea's New Regulatory Bloc and the 2028 Mandate Behind It
September 9, 2026
Kérastase: A Miracle of Innovation Born from Relentless Inquiry
September 8, 2026
The 10-Year Persistence of 'K18' That Rewrote the Rules of a Deceptive Industry
September 7, 2026
Canada’s Counter-Tariffs Are Here: The $50% Duties Miss the Real K-Beauty Engine
September 6, 2026
Understanding Halal Cosmetic Certification: What It Means for Your Beauty Routine in Indonesia
September 5, 2026
The 3 Dollars Beauty Aisle Daiso: Unveiling the K-Beauty Story
September 4, 2026
China GACC Order 284 Explained: What Changes for Cosmetics Exporters on 1 December 2026
Built on executive-grade operating experience.
Jimmy (Inhoo) Cho
Co-CEO
Executive brand leadership across market entry, repositioning, and category creation — now run at Parallel37 speed.
Yuri Lee
Co-CEO
Operating discipline across trade, distribution, and brand execution — the corridor, end to end.
Ready to move faster across the corridor?