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Source Korean beauty.
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We represent Korean beauty brands and source others on request. Request the price list and lookbook, and we reply within 2 business days.

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November 1, 2026 · Manufacturing Pharma Research Nearly Doubles Cosmetics, Signs for US Plant November 1, 2026 · Regulatory Vietnam's Draft Cosmetics Decree Wants Overseas GMP Proof November 1, 2026 · Manufacturing Mary Kay’s New K-Beauty Line Proves Country of Origin Is Now a Free License October 31, 2026 · Brand Strategy GLP-1 Hair Care Demand Is Real. Korean Proof Is Missing October 31, 2026 · Retail Proya Takes 400 Ulta Doors. K-Beauty Built That Aisle.
Latest
Pharma Research Nearly Doubles Cosmetics, Signs for US PlantVietnam's Draft Cosmetics Decree Wants Overseas GMP ProofMary Kay’s New K-Beauty Line Proves Country of Origin Is Now a Free LicenseGLP-1 Hair Care Demand Is Real. Korean Proof Is MissingProya Takes 400 Ulta Doors. K-Beauty Built That Aisle.
01 — CONSULTING Brand Consultation We scale SME brand identity into a business narrative built to cross borders. Explore consulting → 02 — TRADE Import / Export One point of contact for foreign beauty brands entering Korea, and Korean brands going out. Explore trade → 03 — BRANDS Parallel37 Brands Beauty and wellness brands, open for overseas distribution. Brands we represent, and any brand we can source for you. Browse brands →
Market signals

What changed in retail, regulation and channels

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Regulatory
Vietnam's Draft Cosmetics Decree Wants Overseas GMP Proof
Vietnam's October 2026 draft cosmetics decree adds a customs check on a Management Number and lists GMP proof from the foreign factory. The date has moved.
November 1, 2026
Read the analysis →
Manufacturing
Mary Kay’s New K-Beauty Line Proves Country of Origin Is Now a Free License
November 1, 2026
Brand Strategy
GLP-1 Hair Care Demand Is Real. Korean Proof Is Missing
October 31, 2026
Retail
Proya Takes 400 Ulta Doors. K-Beauty Built That Aisle.
October 31, 2026
Open for distribution

Brands we represent.

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Aesthein
Aesthein
Skincare · Korea
Skincare built from salon and clinic practice, with its own training academy.
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Braye
Braye
Color · Korea
Lip tints, cushions and lip care. The brand reports sales in 50+ countries.
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GOBOLD
GOBOLD
Haircare · Korea
A daily cooling bubble serum that melts into a fresh liquid on the scalp to strengthen roots and restore density.
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SheaCare Naturals
SheaCare Naturals
Skincare · Uganda
Shea butter and natural oils from women-led communities in northern Uganda.
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TEAPARTMENT
TEAPARTMENT
Wellness · Korea
Caffeine-free pumpkin and red bean tea in single-serve sticks.
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Real Dew
Real Dew
Skincare · Korea
Camellia oil skincare from Yeosu, Korea: a cleansing foam, a moisture cream and a pure camellia oil.
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Businesses only. Listing does not guarantee availability in your market. Some territories may already be assigned. Don't see your brand? We source on request →

More signals

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Retail
E-Mart24 Stocks Beauty in 1,800 Stores in 13 Days
October 30, 2026
Brand Strategy
SITUÉA: A Founder-Led Launch, Own Shop First
October 30, 2026
Retail
Dua Lipa's First Permanent Store In Paris Is 20 Square Metres
October 30, 2026
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Jimmy (Inhoo) Cho
Jimmy (Inhoo) Cho
Co-CEO

Overseas market expansion strategist. International GTM roadmaps and cross-border trade execution.

Yuri Lee
Yuri Lee
Co-CEO

Product and brand specialist for K-beauty and lifestyle indie brands, from concept to shelf.