01 — Brand Consultation

A business narrative built to scale, not just a brand refresh.

We work with SMEs to compress the identity, positioning, and market-expansion narrative that usually takes years — into a plan you can execute this quarter.

01
Narrative Audit
We diagnose where the brand story breaks down against the market you're entering — fast, direct, no fluff decks.
02
Identity Architecture
Positioning, voice, and visual system rebuilt to travel across markets without losing what made the brand work at home.
03
Expansion Roadmap
A sequenced, cost-economical plan for the next market — channel, timing, and budget decided upfront.
Why us
Led by operators, not theorists.
Jimmy (Inhoo) Cho
Jimmy (Inhoo) Cho
Co-CEO

Business narrative strategist and new business development expert with 15+ years of executive leadership driving growth across global MNCs and high-growth startups. Blends CFO-level financial rigor with creative strategy to architect market expansion and innovative commercial ventures.

Yuri Lee
Yuri Lee
Co-CEO

Brand manager with deep expertise in cosmetic brands and pharmacy channels, backed by 10+ years of operational discipline in brand rebuilding and integrated marketing execution. Turns consumer insights into structured commercial plans that drive measurable growth across retail and digital ecosystems.

Mora (Mokryeon) Cho
Mora (Mokryeon) Cho
Technical Advisor

10+ years in international organizations and global health entities leading large-scale public health programs and technical M&E frameworks. Brings rigorous, evidence-based oversight to back brand innovation with global compliance standards.

Latest insights
November 1, 2026
Pharma Research Nearly Doubles Cosmetics, Signs for US Plant
November 1, 2026
Vietnam's Draft Cosmetics Decree Wants Overseas GMP Proof
November 1, 2026
Mary Kay’s New K-Beauty Line Proves Country of Origin Is Now a Free License
More insights →
Bring us your brand. We'll bring the narrative.