Brand Strategy
October 31, 2026 · Jimmy Cho
GLP-1 Hair Care Demand Is Real. Korean Proof Is Missing
GLP-1 use is rising and UK hair loss product sales grew 32%. Korea's shampoo exports rose 46.6%, but no data separates treatment from cleansing.
October 30, 2026 · Jimmy Cho
SITUÉA: A Founder-Led Launch, Own Shop First
Kim So-hee's SITUÉA sold at its own shop from June 22. One X post reports an October 26 Olive Young listing. What is confirmed and what is not.
October 28, 2026 · Jimmy Cho
hy Prepares IOCELL. The Group Behind It Loses Money.
hy confirmed skincare brand IOCELL to reporters but no launch date. Group operating losses, the HY7714 evidence and what is still unknown.
October 27, 2026 · Jimmy Cho
TOUN28 2.0 UNPACK: A Bold Pivot from Eco-Friendly Values to High-Performance Skincare
TOUN28 dropped its gentle clean-beauty image at the 2.0 UNPACK event and bet on high-performance peptide skincare. Why it pivoted and what it risks.
October 25, 2026 · Jimmy Cho
Dr.Reju-All Exports the Recommendation, Not the Pharmacist
Dr.Reju-All sells through pharmacists in Korea. Abroad, its recommendation becomes a boxed set, a live-commerce host and a Boots price ladder.
October 24, 2026 · Jimmy Cho
THOME Lost a Year Abroad. That Year Is Why It Won.
ATHOME's 2024 overseas push produced nothing. A year rebuilding certification, supply chain and operations later, THOME's $300 device is #1 on TikTok Shop US.
October 22, 2026 · Jimmy Cho
FromLabs Says 1,200 Sephora Doors. 853 Are Kohl's Shop-in-Shops.
FromLabs reports about 1,200 North American doors. 853 are Kohl's stores. Its parent let operating margin fall from 34.0 percent to 18.0 percent in 2025.
October 21, 2026 · Jimmy Cho
Samyang Spent 18 Years Winning 'Buldak.' It Doesn't Cover the $38 Lip Balm.
Samyang registered Buldak as a trademark in June 2026 after an 18-year effort. Four months later the name appeared on a $38 Glow Recipe lip balm.
October 19, 2026 · Jimmy Cho
Czech Pharmacies Now Stock 500 K-Beauty Products
Dr. Max runs a Korean-cosmetics category in three countries and Beauty of Joseon sits in 600 Drogasil stores. The pharmacy shelf sells verification.
July 15, 2026 · Jimmy Cho
Why We Run Brand Strategy, Trade, and Product Development as One Team
Parallel37 runs consulting, trade, and beauty under one roof — so brands don't lose months in the gap between strategy and shelf. Here's why, with a real example.